Black Friday Security: Check out the checklist to protect your company

There are several factors that can increase risks and reduce security during Black Friday. On the one hand, due to the pandemic, many purchases have become digital. On the other hand, many security systems are not as efficient.

The fact is that these flaws are there and, in order for the number of risks to decrease in 2023, it is essential that companies prepare themselves. Therefore, we decided to present tips on how to protect your company and get through this period unscathed. Find out!

What are the main Black Friday scams?

When it comes to digital, specifically in different businesses, there are some very common problems that, especially during times like Black Friday, become more common. Below, let's examine the most important ones. Check it out!

Data fishing

Also known as phishing , it is a very common type of fraudulent action in which criminals obtain victims' data through a false registration.

In these cases, the user cannot realize that the communication with the company is false, especially because the fraudsters use a very similar design to confuse the consumer.

Data theft on fake websites

This fraud is directly linked to the previous one. A website is set up as a virtual copy of the original, but in addition to not having security mechanisms, it may also have differences in the address, such as extra letters, for example.

This type of problem directly affects the company's reputation, as customers feel that they have been deceived by the company. It is important to be aware of banners on websites and social networks. Scammers buy space on these sites, take the stores' visual identity and use the information to promote their fake websites.

On Black Friday, the focus is precisely on offering promotions that are far from reality, but which are tempting due to the low prices.

Interception of goods

This type of fraud occurs largely due to a lack of e-commerce security mechanisms . In this case, fraudsters can access the user's login and password. With the card already saved in the system, they just need to change the delivery address and that's it.

How to prevent Black Friday fraud?

The good news is that, although there are different forms of fraud in the digital environment , there are also several ways to protect yourself. By doing so, you can prevent your business from becoming a potential victim and protect your customers' data. Below, we will show you a checklist of what you can do. Check it out!

1 - Educate your consumer

Data loss often occurs due to consumers' lack of knowledge and even carelessness with information. Therefore, it is very important that the company seeks to educate consumers on how to handle their data.

Especially in the case of promotions, the company must make its official communication channels clear. If any type of problem with the brand name is detected, it must send out notices providing instructions to customers. This way, they can avoid any type of attack by fraudsters.

2- Carry out preventive savings

During festive periods or important commercial dates like Black Friday, many things can happen. It is necessary to find ways to predict, anticipate and also solve frauds. Preventative economics is one of them.

It involves a series of activities aimed at monitoring and protecting against potential threats to which the company is exposed. One example is using Threat Intelligence technology, such as ThreatX, to monitor the brand , identify and eliminate digital threats.

Therefore, it is essential to understand the weaknesses of the company's operations, identifying what could harm the company, especially at a time like Black Friday. The goal is to help increase revenue during this period.

Invest in employee training

Workers are essential to the success of the business. After all, they are the ones who execute what was planned, that is, they put management strategies into practice. However, when it comes to Black Friday , it is important that they are prepared for the demands brought by the period.

Customer service and sales departments are perhaps the areas that will be most impacted during this period. It is necessary not only to have enough staff to handle orders, but also to be prepared to provide quick solutions. In addition, security will be an important issue — both in terms of a monitoring system to prevent risks.